To generate sales, you need to find the right audience online, which has fast become the mantra in the digital world. This is right with every industrial sector, including the banking and financial sector. Unlike any other sector involved in the B2B marketing, the financial services sector is distinct for it takes time to generate leads and convert them owing to the complexities in its products and services.
Convincing people to switch banks or availing your service can be quite challenging if you are an NBFC’s marketing professional. Why shouldn’t it be? You are tasked with developing enough doubt in the mind of your potential client about their current association and persuade them to opt for your services instead. Thankfully, digital marketing makes this easier.
According to Peter Drucker, one of the world’s most influential thinkers on management, “Business has only two basic functions – marketing and innovation.” Yet, a few years back, manufacturing companies could do without having to focus on the second aspect. A sales support team was all they needed to secure long-term associations – trade fairs, sell sheets, advertisements in business magazines and a functional website were enough to generate the leads they wanted.
How do outbound call centres benefit a business? Call centres are the most appropriate communication channel between a consumer and a business. They make the company readily available to costumers almost 24/7 at a much lower cost since they do not require the supervision of the company to function. Outbound B2B and B2C call centres have well trained agents and frontline technology and together they rise the communication efficiency multifold.
A traditional brick and mortar business trying to build customer engagement and a stronger brand identity in its own local geographical proximity needs to hone the marketing skills to survive amidst the burgeoning competitive environment. The local SEO strategies can complement the offline marketing efforts of these businesses by offering higher visibility and can help smaller businesses to grow faster and make a mark. There are majorly 5 magical steps under local SEO to get a better brand identity and to beget higher local traffic and higher profitability.
A professional networking website, LinkedIn has grown to become an effective marketing tool for B2B marketers. Unlike other social media platforms, LinkedIn helps businesses reach at one common place, enhance their network connectivity, increase brand awareness and generate leads. When other social media platforms are not effective in generating B2B leads, LinkedIn scores with about 97 percent of business generation leads. Here are a few reasons why B2B companies can hardly avoid this social media tool.
The ever evolving Google and many other search engines have become even more technically sound by giving a luxury of image and video search option to its users besides the voice and text searches. People just need to click and hold on to a picture from a website or upload a picture with the help of Artificial Intelligence infused lenses e.g. (Google lens, Pinterest lens) and fill in the requirements for example getting a similar match of the particular thing. The list of websites with similar products immediately pops up in fractions of seconds. This is a welcome development aiding the people to simplify their shopping experience online, explore newer destinations, landmarks or things and widen their learning horizons to know their surroundings better. Hence, the SEO efforts need to be in line with this progressive search alternative to give an organic boost to the traffic on your site.
At this point, it is common understanding that retaining a customer is several times easier and financially viable than looking out for a new one every now and then. Yes, connecting with customers on their level is not the easiest of tasks, but once you have forged a long-lasting relationship with them, the benefits keep raking in.
In the park of marketing, there are many players who keep changing the variables on a continuous basis. While businesses have been busy considering the overall impact of AI, VR, AR, analytics and mobile trends, a new mammoth has risen from the ashes – Blockchain. Blockchain is a system of recording information in a way that makes it difficult or impossible to change, hack, or cheat the system. Blockchain enables transactions between buyer and seller without any interference of mediator.
As one may have thought, the digital revolution has not only touched the marketing and sales verticals but left quite an impact on the manufacturing sector as well. CIOs are looking at a disrupted industry that feeds off hyper-competition to ensure “survival of the fastest.”