With Small and Medium Enterprises (SMEs) sector contributing significantly to the economic growth of the country, its importance can never be undervalued looking at the employment, manufacturing and export opportunities it offers. Called the “engine of growth”, SMEs in India are about 43 million in number and comprises manufacturing, packaging, food processing, chemicals, infrastructure, service and IT. They contribute about 8 percent of the GDP, while it is about 45 percent and 40 percent of total manufacturing and exports respectively.
The growing popularity of voice search technology like ‘Now’, ‘Alexa’ and ‘Cortana’ of Google, Amazon and Microsoft respectively has a significant influence on search trends, with statistics showing over 20 percent of searches carried out on mobile phones are by using voice.
As the economy restart; generating new business and increasing sales in the high priority. Companies are looking for new ways to develop their business, but they ignore the presales process, which leads to poor conversion despite generating leads through strenuous effort.
Backbone of a thriving business is a healthy relevant database which is optimized and utilized smartly. Often there is lot of focus on data collection but somewhere the team loses focus on strategically utilizing the data to get maximum out of each data point. Is your business growing at the speed at with your database is being collected? This is a great way to check if our database is being is strategically employed to increase your business growth.
As the economy steadily opens up worldwide post COVID-19; the biggest question that corporates face is – when to restart the office functioning and how! While the leader like Bill Gates of Microsoft says, the culture of work from home will continue even after pandemic to a great extend; Sergio Ermotti of UBS group thinks it would be difficult to sustain work from home. Facebook became the most recent proponent for extending remote work during the pandemic.
If you have a business, digital marketing is crucial. Besides having a sustainable online presence, digital marketing helps with attracting valuable clients and customers.
Social media, as a key marketing tool, is on the rise for B2B marketers for the past several years. It continues to expand, with 87 % of B2B companies using a total of 6 different digital channels. Today, it is one of the most used B2B marketing tool.
Is the landing page conversion rate keeping you awake at night? Boosting conversion rate isn’t as easy as it seems. When it comes to B2B landing pages, you should consider offering benefits over features and show how you can solve the pain points of your customers. In this article, you will get to know more about 5 elements that landing pages must have and 7 tips that can literally persuade your potential customers.
Did you always think that you need to be born genius to ace B2B marketing? Well, not really. Learning from others’ mistakes is certainly a path worth exploring. And, the best part – you get to put yourself in their shoe and think about what you would have done. But how do you do that? By reading books. That’s why we have curated top 6 B2B marketing books that can make you a better marketer.
Are you searching for the perfect digital marketing agency to accomplish the next big goal for your business? PPC campaign is the hottest trend of 2020! If your marketing campaigns aren’t making your brand popular, it’s time for a change.