Any digital marketing enthusiast would have come across the terms B2B and B2C marketing strategies often. Both are fundamentally different despite being integral components of a successful marketing campaign. Their difference lies in the target audiences they tend to cater to – either individual customers or businesses.
With the advancement of technology, there are so many businesses that took off. One among them is eCommerce. eCommerce is an online shopping portal. A business that allows different companies to sell online.
As businesses go digital, there are several basics to pay attention to. For instance, landing pages of websites are perceived as one of the most effective secret tools for marketing online. A landing page is often misunderstood as “just another web page”, but these are distinct pages that are an indispensable part of marketing for lead generation.
Social media has become an important part of our daily life. We’re not just talking about the social media apps like Instagram or Snapchat but the broad category. There are various types of social media available. Starting right from Facebook and YouTube to photographs and blogs, you consume social media content in different forms and from different places. Advertising and marketing on social media have become an integral part of all business owners – whether small or big businesses. Nowadays, learning about social media and how to run marketing campaigns will only help you in increasing your B2B lead generation eventually helping your business in growing.
What is Outbound Call? An outbound call center exclusively perform outbound calls. The call center calls the B2C or B2B customer – to inform him about the latest offers or to sell something.
Online shopping has gained much momentum these days owing to innumerable special deals most businesses offer. However, the traffic to your website depends not only on the deals but, to a large extent, on the e-commerce design of your website. If your e-commerce website is outdated, visitors do not stay on your site; instead move away to the others, which give them outstanding customer experience.
The harsh truth of the day? The global economic recession is going nowhere for quite some time. Countries are still languishing in the COVID-19 outbreak’s multiple waves, and those that are recovering are exhausted economically. Perhaps there was no worse time for a business to be in, or maybe no better.
Automobile industry, like any other industry, has gone online owing to vehicle shoppers’ active role in the buying process. A typical buyer in India starts the car purchase process by looking for a car for his or her family. This means he or she would naturally look for a car with a larger space, better fuel efficiency and reliability, newer technology, greater brand image and better reviews. For all these, prospective buyers go online, which shows various websites offering comparative analysis of different models and brands of automobiles.
To generate sales, you need to find the right audience online, which has fast become the mantra in the digital world. This is right with every industrial sector, including the banking and financial sector. Unlike any other sector involved in the B2B marketing, the financial services sector is distinct for it takes time to generate leads and convert them owing to the complexities in its products and services.
Convincing people to switch banks or availing your service can be quite challenging if you are an NBFC’s marketing professional. Why shouldn’t it be? You are tasked with developing enough doubt in the mind of your potential client about their current association and persuade them to opt for your services instead. Thankfully, digital marketing makes this easier.