With the vastness of the domain of B2B Lead Generation, it is difficult to ascertain just one sure-shot way for success. There is no “right” strategy either, for different marketers prefer having different hacks up their sleeve, and all of them work!
The COVID-19 pandemic triggered a shift where digital mediums played a critical role in all aspects of our lives and changed the whole perspective about digital marketing. Unlike 2020, the new year 2021 asks for technology-driven strategies to identify trends, outstrip the competition and sell better than the last year. The B2B marketing channels help you create an effective marketing strategy; nevertheless, you need to focus on the most efficient ones to attain your global objective of brand awareness.
Inside sales is gaining much prominence today and it is no more making calls and fixing appointments with the prospective buyers and handing over the meeting to the field sales team. Instead, inside sales carries out all the steps of sales process and is growing faster than the conventional sales models.
As a B2B marketer, looking for the next big thing is part of the job description. Especially, when the digital landscape is shifting at the speed of light, and the fastest finger does come first. One of the core reasons why Google commands the attention it does is its nature to keep adapting and evolving by keeping its user experience in mind. One such evolution is the rise of structured snippets. Structured snippets, as the name suggests, are excerpts from your site data that inform the searcher about what you offer. It works as a Google Ads extension, allowing you to display a couple of headers beneath your text ads.
Data security forming the core of the B2B marketing efforts stems from the customer confidence that the entity concerned exercises due diligence in the collection, processing and transfer of their data. It is in view of the centrality of data security to the stability of the marketing ecosystem that regulatory frameworks such as the GDPR and CCPA have been put in place.