With the vastness of the domain of B2B Lead Generation, it is difficult to ascertain just one sure-shot way for success. There is no “right” strategy either, for different marketers prefer having different hacks up their sleeve, and all of them work!
The COVID-19 pandemic triggered a shift where digital mediums played a critical role in all aspects of our lives and changed the whole perspective about digital marketing. Unlike 2020, the new year 2021 asks for technology-driven strategies to identify trends, outstrip the competition and sell better than the last year. The B2B marketing channels help you create an effective marketing strategy; nevertheless, you need to focus on the most efficient ones to attain your global objective of brand awareness.
Inside sales is gaining much prominence today and it is no more making calls and fixing appointments with the prospective buyers and handing over the meeting to the field sales team. Instead, inside sales carries out all the steps of sales process and is growing faster than the conventional sales models.
As a B2B marketer, looking for the next big thing is part of the job description. Especially, when the digital landscape is shifting at the speed of light, and the fastest finger does come first. One of the core reasons why Google commands the attention it does is its nature to keep adapting and evolving by keeping its user experience in mind. One such evolution is the rise of structured snippets. Structured snippets, as the name suggests, are excerpts from your site data that inform the searcher about what you offer. It works as a Google Ads extension, allowing you to display a couple of headers beneath your text ads.
Data security forming the core of the B2B marketing efforts stems from the customer confidence that the entity concerned exercises due diligence in the collection, processing and transfer of their data. It is in view of the centrality of data security to the stability of the marketing ecosystem that regulatory frameworks such as the GDPR and CCPA have been put in place.
As one may have thought, the digital revolution has not only touched the marketing and sales verticals but left quite an impact on the manufacturing sector as well. CIOs are looking at a disrupted industry that feeds off hyper-competition to ensure “survival of the fastest.”
At this point, it is common understanding that retaining a customer is several times easier and financially viable than looking out for a new one every now and then. Yes, connecting with customers on their level is not the easiest of tasks, but once you have forged a long-lasting relationship with them, the benefits keep raking in.
A professional networking website, LinkedIn has grown to become an effective marketing tool for B2B marketers. Unlike other social media platforms, LinkedIn helps businesses reach at one common place, enhance their network connectivity, increase brand awareness and generate leads. When other social media platforms are not effective in generating B2B leads, LinkedIn scores with about 97 percent of business generation leads. Here are a few reasons why B2B companies can hardly avoid this social media tool.
How do outbound call centres benefit a business? Call centres are the most appropriate communication channel between a consumer and a business. They make the company readily available to costumers almost 24/7 at a much lower cost since they do not require the supervision of the company to function. Outbound B2B and B2C call centres have well trained agents and frontline technology and together they rise the communication efficiency multifold.
According to Peter Drucker, one of the world’s most influential thinkers on management, “Business has only two basic functions – marketing and innovation.” Yet, a few years back, manufacturing companies could do without having to focus on the second aspect. A sales support team was all they needed to secure long-term associations – trade fairs, sell sheets, advertisements in business magazines and a functional website were enough to generate the leads they wanted.
Convincing people to switch banks or availing your service can be quite challenging if you are an NBFC’s marketing professional. Why shouldn’t it be? You are tasked with developing enough doubt in the mind of your potential client about their current association and persuade them to opt for your services instead. Thankfully, digital marketing makes this easier.
To generate sales, you need to find the right audience online, which has fast become the mantra in the digital world. This is right with every industrial sector, including the banking and financial sector. Unlike any other sector involved in the B2B marketing, the financial services sector is distinct for it takes time to generate leads and convert them owing to the complexities in its products and services.
The harsh truth of the day? The global economic recession is going nowhere for quite some time. Countries are still languishing in the COVID-19 outbreak’s multiple waves, and those that are recovering are exhausted economically. Perhaps there was no worse time for a business to be in, or maybe no better.
Online shopping has gained much momentum these days owing to innumerable special deals most businesses offer. However, the traffic to your website depends not only on the deals but, to a large extent, on the e-commerce design of your website. If your e-commerce website is outdated, visitors do not stay on your site; instead move away to the others, which give them outstanding customer experience.
Any digital marketing enthusiast would have come across the terms B2B and B2C marketing strategies often. Both are fundamentally different despite being integral components of a successful marketing campaign. Their difference lies in the target audiences they tend to cater to – either individual customers or businesses.
The new web-based world has changed everything we knew about traditional marketing, except one. Acquiring prospects continues to be one of the most important goals for any financial service, including the banking sector. This makes customer relationships a central piece in your operational journey.
Globally, fintech companies had acquired $25.6 billion in investments in the first half of 2020. Yey, one of the main concerns plaguing the segment is that of right customer acquisition. After all, just another customer is not the same as the “perfect-fit” customer. The perfect-fit customer not just leads to profitable transactions, but also helps accelerate your growth through information sharing, referrals, experimentation, encouragement and more.
As the Indian government, institutions and citizens continue their cogent fight against the COVID-19 pandemic, it is important to manage <a href="https://www.yrskmarketing.com/challenges-faced-by-msmes">the issues and challenges faced by MSMEs</a> in the country. The Micro, Small and Medium Enterprises segment is the second-largest employment generator in India, after agriculture. With the COVID-19 outbreak and subsequent countrywide lockdown, MSME owners, employers and external stakeholders seem to have been hit unprecedentedly, exposing an array of challenges that they will take long to recover from.
If you were asked to pick the single most important thing for your business, what would that be? We bet that the unanimous answer would be Customers – both the existing and the potential ones. As the market is brimming with more and more business in every niche, it becomes important to realise how you can entice new and old customers to get or stay on board with your brand. But how do you do that?