With Small and Medium Enterprises (SMEs) sector contributing significantly to the economic growth of the country, its importance can never be undervalued looking at the employment, manufacturing and export opportunities it offers. Called the “engine of growth”, SMEs in India are about 43 million in number and comprises manufacturing, packaging, food processing, chemicals, infrastructure, service and IT. They contribute about 8 percent of the GDP, while it is about 45 percent and 40 percent of total manufacturing and exports respectively.
Taking a page from Instagram, Facebook and Snapchat, LinkedIn recently bought a ticket for the Stories train. Starting as a testing option for a few users, it was rolled out completely in late 2020.
The COVID-19 pandemic triggered a shift where digital mediums played a critical role in all aspects of our lives and changed the whole perspective about digital marketing. Unlike 2020, the new year 2021 asks for technology-driven strategies to identify trends, outstrip the competition and sell better than the last year. The B2B marketing channels help you create an effective marketing strategy; nevertheless, you need to focus on the most efficient ones to attain your global objective of brand awareness.
As a B2B marketer, looking for the next big thing is part of the job description. Especially, when the digital landscape is shifting at the speed of light, and the fastest finger does come first. One of the core reasons why Google commands the attention it does is its nature to keep adapting and evolving by keeping its user experience in mind. One such evolution is the rise of structured snippets. Structured snippets, as the name suggests, are excerpts from your site data that inform the searcher about what you offer. It works as a Google Ads extension, allowing you to display a couple of headers beneath your text ads.
Most B2B websites fail to be organized, engaging and empathetic to customers. Is your website good enough in understanding buyers, as well as their issues? Unfortunately, there are websites of companies offering renowned products, which we often come across, not customer-friendly for various reasons. They look informative but fail to keep the visitors engaged or have a persuasive call to action.
It was not very long ago, barely fifteen-twenty years ago, that a business in all its facets was characterized by physical interaction whether it was production, marketing, administration or finance. But it was the marketing that was impacted the most by this mode of functioning.
Where you are in a B2B business and as a digital marketing strategy, you launch a PPC (Pay-Per-Click) campaign; it involves a synchronized chain reaction of innumerable mini tasks achieved by various members of different teams. Each task accomplished depends on completing the earlier task, which moves at the slowest speed in the line of tasks.
As one may have thought, the digital revolution has not only touched the marketing and sales verticals but left quite an impact on the manufacturing sector as well. CIOs are looking at a disrupted industry that feeds off hyper-competition to ensure “survival of the fastest.”
In the park of marketing, there are many players who keep changing the variables on a continuous basis. While businesses have been busy considering the overall impact of AI, VR, AR, analytics and mobile trends, a new mammoth has risen from the ashes – Blockchain. Blockchain is a system of recording information in a way that makes it difficult or impossible to change, hack, or cheat the system. Blockchain enables transactions between buyer and seller without any interference of mediator.
At this point, it is common understanding that retaining a customer is several times easier and financially viable than looking out for a new one every now and then. Yes, connecting with customers on their level is not the easiest of tasks, but once you have forged a long-lasting relationship with them, the benefits keep raking in.
The ever evolving Google and many other search engines have become even more technically sound by giving a luxury of image and video search option to its users besides the voice and text searches. People just need to click and hold on to a picture from a website or upload a picture with the help of Artificial Intelligence infused lenses e.g. (Google lens, Pinterest lens) and fill in the requirements for example getting a similar match of the particular thing. The list of websites with similar products immediately pops up in fractions of seconds. This is a welcome development aiding the people to simplify their shopping experience online, explore newer destinations, landmarks or things and widen their learning horizons to know their surroundings better. Hence, the SEO efforts need to be in line with this progressive search alternative to give an organic boost to the traffic on your site.
A professional networking website, LinkedIn has grown to become an effective marketing tool for B2B marketers. Unlike other social media platforms, LinkedIn helps businesses reach at one common place, enhance their network connectivity, increase brand awareness and generate leads. When other social media platforms are not effective in generating B2B leads, LinkedIn scores with about 97 percent of business generation leads. Here are a few reasons why B2B companies can hardly avoid this social media tool.
A traditional brick and mortar business trying to build customer engagement and a stronger brand identity in its own local geographical proximity needs to hone the marketing skills to survive amidst the burgeoning competitive environment. The local SEO strategies can complement the offline marketing efforts of these businesses by offering higher visibility and can help smaller businesses to grow faster and make a mark. There are majorly 5 magical steps under local SEO to get a better brand identity and to beget higher local traffic and higher profitability.
Automobile industry, like any other industry, has gone online owing to vehicle shoppers’ active role in the buying process. A typical buyer in India starts the car purchase process by looking for a car for his or her family. This means he or she would naturally look for a car with a larger space, better fuel efficiency and reliability, newer technology, greater brand image and better reviews. For all these, prospective buyers go online, which shows various websites offering comparative analysis of different models and brands of automobiles.
Online shopping has gained much momentum these days owing to innumerable special deals most businesses offer. However, the traffic to your website depends not only on the deals but, to a large extent, on the e-commerce design of your website. If your e-commerce website is outdated, visitors do not stay on your site; instead move away to the others, which give them outstanding customer experience.
Social media has become an important part of our daily life. We’re not just talking about the social media apps like Instagram or Snapchat but the broad category. There are various types of social media available. Starting right from Facebook and YouTube to photographs and blogs, you consume social media content in different forms and from different places. Advertising and marketing on social media have become an integral part of all business owners – whether small or big businesses. Nowadays, learning about social media and how to run marketing campaigns will only help you in increasing your B2B lead generation eventually helping your business in growing.
As businesses go digital, there are several basics to pay attention to. For instance, landing pages of websites are perceived as one of the most effective secret tools for marketing online. A landing page is often misunderstood as “just another web page”, but these are distinct pages that are an indispensable part of marketing for lead generation.
If you were asked to pick the single most important thing for your business, what would that be? We bet that the unanimous answer would be Customers – both the existing and the potential ones. As the market is brimming with more and more business in every niche, it becomes important to realise how you can entice new and old customers to get or stay on board with your brand. But how do you do that?