As businesses go digital, there are several basics to pay attention to. For instance, landing pages of websites are perceived as one of the most effective secret tools for marketing online. A landing page is often misunderstood as “just another web page”, but these are distinct pages that are an indispensable part of marketing for lead generation.
With the advancement of technology, there are so many businesses that took off. One among them is eCommerce. eCommerce is an online shopping portal. A business that allows different companies to sell online.
Having a robust online presence is one of the key ingredients to success for any business these days, no matter how big or small. The internet is both a showcase and a marketplace, meaning no matter what your niche, you can always benefit from visibility on the web.
As businesses move online, creating an effective marketing strategy for product/service promotion is becoming more and more important. A well-designed landing page can make this task easier, by enticing visitors and guiding them down the sales funnel. A persuasive and effective landing page needs to be flawless in its design yet “to the point” in its approach. While there is no single formula for creating the best landing page, there are some tips that you need to keep in mind for proven results.
Since the outset of the pandemic in 2020, the businesses have steadily moved online. Setting up an ecommerce website is now a necessity and no more a choice. According to the Kenshoo Survey, 87% of people buy products online through a web search. Even the local grocery stores have tied up with various online platforms. So, if you are reading this blog, clearly you are considering taking the plunge as well.