Social media has become an important part of our daily life. We’re not just talking about the social media apps like Instagram or Snapchat but the broad category. There are various types of social media available. Starting right from Facebook and YouTube to photographs and blogs, you consume social media content in different forms and from different places. Advertising and marketing on social media have become an integral part of all business owners – whether small or big businesses. Nowadays, learning about social media and how to run marketing campaigns will only help you in increasing your B2B lead generation eventually helping your business in growing.
As businesses go digital, there are several basics to pay attention to. For instance, landing pages of websites are perceived as one of the most effective secret tools for marketing online. A landing page is often misunderstood as “just another web page”, but these are distinct pages that are an indispensable part of marketing for lead generation.
Any digital marketing enthusiast would have come across the terms B2B and B2C marketing strategies often. Both are fundamentally different despite being integral components of a successful marketing campaign. Their difference lies in the target audiences they tend to cater to – either individual customers or businesses.
Over time, we have witnessed the growth of LinkedIn and the use of LinkedIn by various businesses and professionals. The analytics tool in LinkedIn, if used effectively, can help in making interesting marketing decisions. In case you don't have a LinkedIn page yet, what are you waiting for? Meanwhile, here is an interesting read on using LinkedIn analytics for B2B audience.