As one may have thought, the digital revolution has not only touched the marketing and sales verticals but left quite an impact on the manufacturing sector as well. CIOs are looking at a disrupted industry that feeds off hyper-competition to ensure “survival of the fastest.”
At this point, it is common understanding that retaining a customer is several times easier and financially viable than looking out for a new one every now and then. Yes, connecting with customers on their level is not the easiest of tasks, but once you have forged a long-lasting relationship with them, the benefits keep raking in.
Automobile industry, like any other industry, has gone online owing to vehicle shoppers’ active role in the buying process. A typical buyer in India starts the car purchase process by looking for a car for his or her family. This means he or she would naturally look for a car with a larger space, better fuel efficiency and reliability, newer technology, greater brand image and better reviews. For all these, prospective buyers go online, which shows various websites offering comparative analysis of different models and brands of automobiles.
Online shopping has gained much momentum these days owing to innumerable special deals most businesses offer. However, the traffic to your website depends not only on the deals but, to a large extent, on the e-commerce design of your website. If your e-commerce website is outdated, visitors do not stay on your site; instead move away to the others, which give them outstanding customer experience.
As businesses go digital, there are several basics to pay attention to. For instance, landing pages of websites are perceived as one of the most effective secret tools for marketing online. A landing page is often misunderstood as “just another web page”, but these are distinct pages that are an indispensable part of marketing for lead generation.
Since the outset of the pandemic in 2020, the businesses have steadily moved online. Setting up an ecommerce website is now a necessity and no more a choice. According to the Kenshoo Survey, 87% of people buy products online through a web search. Even the local grocery stores have tied up with various online platforms. So, if you are reading this blog, clearly you are considering taking the plunge as well.