effective marketing_1615273067
YRSK | Published: 09-03-21 | : | |

Effective Marketing in Times of Disruption

In the world of marketing, being stagnant is, was and never will be an option. In line with the paradigm shifts that have overturned the traditional norms, every marketer now understands the value of adaptability.

blockchain-in-digital-marketing_1615805008
YRSK | Published: 15-03-21 | : | |

Blockchain – The New Digital Marketing Disruptor

In the park of marketing, there are many players who keep changing the variables on a continuous basis. While businesses have been busy considering the overall impact of AI, VR, AR, analytics and mobile trends, a new mammoth has risen from the ashes – Blockchain. Blockchain is a system of recording information in a way that makes it difficult or impossible to change, hack, or cheat the system. Blockchain enables transactions between buyer and seller without any interference of mediator.